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Relax Downlow | Premier Recovery Drink
Formula Development & R&D
Marquee Talent Partnership
Brand Strategy & Design
We engineered Relax Downlow from the ground up, developing a custom, natural functional beverage formula tailored for active individuals winding down after intense workouts. Alongside building the visual identity and packaging, we spearheaded the commercial rollout in Quebec, securing an exclusive product launch with Couche-Tard and brokering a high-profile brand partnership with NHL rising star Lane Hutson.


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